Brands can create a Supply Chain Network of suppliers, distributors, and retailers. Products, pricing, and promotion details are set in the product catalog. The product catalog is shared with distributors and retailers. Order transactions can flow freely between companies in the network.
Brands are able to get their products to their customers in the right quantity, at the right price, at the right place, at the right time, with the right promotion. Visibility across the supply chain reduces dependence on accurate forecasts, as well as gives the ability to handle exceptions.
Brands can drive product sales through multiple channels, including digital (eCommerce) and physical channels (brick and mortar stores). Customers can have a seamless buying experience across channels, where customers can view, select and buy products online, and then either pickup in store or have the product shipped from a store or a distribution centre. Customers can also view and buy products in store, and then either take the product home, or have the product shipped to them. Customers have a unified view of orders across channels and returns/exchanges can be cross-channel, as well as receive overall lower prices on products.
Omni-channel operations significantly reduce fulfillment costs, and increase margins. Brands retain ownership of their customers, which allows them to better engage with their customers, and increase brand loyalty.